The certification program for family and kids YouTube content creators

What is SafeFam?
SafeFam is a certification program for family and kids content creators on YouTube. It has been designed to empower them to better understand the digital requirements of the under-13 audience.

Why did we create SafeFam?
Because YouTube is designed for adults, they cannot provide many guidelines for family and kids creators. We decided to step in and establish a set of standards to help them understand the requirements of the under-13 audience.

Meet some of the SafeFam-certified YouTubers!

Nikki Nixon, mother of Hope Marie and SuperHeroKids

"Being the parent of influencers is stressful. The guidance from SafeFam makes me confident that my kids are going to be safe producing content for YouTube and not going to end up as the subject of a scandal. It gives me peace of mind."

Denis

“I am excited to be a part of SafeFam because it recognizes that my content is safe for kids and suitable for brands.”

Annie Rose

"I’ve always created kid-friendly content and I’m happy SafeFam recognises this. I want brands to know about my channel and that it’s a safe and trusted place to engage with a young audience."

Meet some of the SafeFam-certified agencies

How do I get SafeFam-certified?

Assessment
We assess whether your channel and content is appropriate for SafeFam certification

Training program
Take part in our SafeFam training program to understand the key requirements of engaging with a kids audience on YouTube and other platforms

Take our pledge
After training you sign the SafeFam pledge, committing to the principles of kid-safe digital engagement on YouTube

Show your SafeFam certification!
Proudly display your SafeFam badge and help spread the word about our movement to create safe and amazing content for young audiences!

Find out more

Contact us